Capstone simulation report | 2022

Overview of the simulation When team Andrews taken over a sensors production company, the industry was splitting from one less-competition monopoly to several mutually-competition companies. There are many serious mis ...

Overview of the simulation When team Andrews taken over a sensors production company, the industry was splitting from one less-competition monopoly to several mutually-competition companies. There are many serious mismanagement problems. Therefore, Andrews makes numerous improvements in all aspects of company operation. After 6 round simulations end, company’s performance has been improved effectively. Andrews’ cumulative profit ranked second with over 29.5 million, stock price and market share ranked first in $63.62 and 35.8% respectively (Capstone Courier 2021). In part 1, firstly, this report will analyze Andrews’s competitors’ production strategy by observing competitor’s production and R&D movement, and then formulate corresponding countermeasures to eliminate potential loss. Secondly, this report will review Andrews’s performance based on its three planned development phases. Thirdly, according to the Andrews’s performance in final round and company’s future development expectation, this report will propound several recommendations about company’s strategy and future operation. In part 2, manager of Andrews will make a self-assessment according to his individual contribution to team’s efficiencies. The manager’s personality, type of team player style and leadership, and some learning in simulation also will be illustrated. Part 1 2. Critical analysis of changing environment 2.1 competitor’s production strategy Production capacity and automation movement is a significant indicator which reflects competitors’ strategy. When competitors’ strategy is confirmed, Andrews could forecast each segment’s future development and formulate pertinent strategy. The chart shows below is the market movement in the end of 2017(Capstone Courier 2015&2017) (chart 1&2&3). According to competitors’ behavior and self-assessment of market share, Andrews successfully forecasted their strategy