COM 312 Test 2 Terms 40 Questions with Verified Answers Visual rhetoric - CORRECT ANSWER o Everyday persuasion o Political o Iconic public memory o Nostalgia o Identification o Synecdoche and ... metonymy iconic photos - CORRECT ANSWER o Robert Hariman and John Lucaites: Wrote No Caption Needed (2017) • Collective memory, photo does not need a caption • Put great depression picture on book cover Kent State University shooting 1970 • Iconic photo - collective memories • Analyze nostalgia - CORRECT ANSWER Photos provide happy memories, erasing the unhappy ones.- (family photos) Personal. But not all photos erase or disguise the truth. o Kodak moments o Kodak and the Lens of Nostalgia (2000) by Nancy Martha West o Prince Charles, Princess Diana and family narrative probability - CORRECT ANSWER what is the probability that this could happen? does the narrative have a beginning and an end? how likely is this to occur? Coherence, has to be probable. narrative fidelity - CORRECT ANSWER idea of truthfulness, how the audience can relate to the story meta-narratives - CORRECT ANSWER Postmodernists argue that science is one of a number of meta-narratives or 'big stories' that falsely claim to possess the truth. rhetorical situation - CORRECT ANSWER event that contains an audience, situation and contraints rhetorical exigency - CORRECT ANSWER urgent problem, imperfection Walking Dead - CORRECT ANSWER - What major social issue is being addressed? o Youth in Asia - What two sides of the argument are being asserted? o Should we or shouldn't we shoot the zombies? o There are still human beings o They have been dead for a long time o Makes it difficult for Morgan to shoot his wife - How is the audience led to see this as a universal issue? o CDC being in Atlanta, it is happening every where o Ideology, it isn't just rick putting him out of his misery, Morgan is also struggling - How is the audience led to see this as an issue of ethics? o Bicycle girl: you can see the humanity for a moment § Is it killing a human being or a zombie o Accept that we should put people out of their misery if it is feasible o Getting on board with the ethics - by how the build the rhetoric Shane = best friend Ricks son = carl Morgan's son = dwayne Rhetor - CORRECT ANSWER 1st persona - an individual, a group, an organization, a social movement (eg, riot grrls, civil rights movement) ... Protagonist v. Personae - CORRECT ANSWER protagonist: speaks on behalf of a person Personae: aspect of someone's character that is presented 1st persona - CORRECT ANSWER I (rhetor) 2nd persona - CORRECT ANSWER you (audience as created by the rhetor) 3rd persona - CORRECT ANSWER rhetor: it (treated as a nonperson) persona: the audience left out by the author - gun control conversation and leaving out the statistics 4th persona - CORRECT ANSWER silent, enabling part of you - audience, still has a better understanding of the massage compared to the 3rd persona null persona - CORRECT ANSWER denial of the truth, not your persona because its fake essential accessory persona - CORRECT ANSWER necessary but marginalized at best, eliminated at worst the character that takes on the role to be in the background, no role in how the story rolls out zombie persona - CORRECT ANSWER is impacted by the story itself, is forced to go along with what the story says without question do not question society parrhesia - CORRECT ANSWER boldness or freedom of speech identification - CORRECT ANSWER We create a visual means for people to identify with us (selfies, tattoos) politicians going to a construction zone and wear a hard hat 250+ people have died taking selfies Consubstantiality - CORRECT ANSWER speaker makes arguments connecting them to the audience "we as americans" connecting them to the audience immediately pathos - CORRECT ANSWER emotion agency - CORRECT ANSWER a reason to do what you are doing perspective by incongruity - CORRECT ANSWER The juxtaposition of incongruous or incompatible words, images, or ideas in order to raise awareness, encourage questioning of assumptions, or prompt change in audiences art of illusion - CORRECT ANSWER the tricks or deceptions used within promotional materials to steer the readers' attention in one direction and away from another Heifer international - CORRECT ANSWER 3 strategies: dissoi logoi, art of illusion, and perspective by incongruity framed poor people in a way so they don't look so poor nonprofits on the cusp of capitalism - CORRECT ANSWER they perceive Angus beef - CORRECT ANSWER same as other beef but better marketing third wave feminism - CORRECT ANSWER pussy riot and punk rocker outfits - sexual liberation, parrhesia critical theory - CORRECT ANSWER has a lot to do with social movements, politics, culture, and society postmodern theory - CORRECT ANSWER every perspective is valid "the people" - CORRECT ANSWER a meaningful public - Often turning (Michael Calvin McGee, 1975) constitutive rhetoric - CORRECT ANSWER the art of constituting community, culture and character in language (James Boyd White, 1985) critical discourse analysis (CDA) - CORRECT ANSWER o Social and political issues are constructed and reflected in discourse o Power relations are negotiated and performed through discourse o Discourse both reflects and reproduces social relations o Ideologies are produces and reflected in the use of discourse The Rhetoric of Dust - CORRECT ANSWER o Rhetoric and rhetorical response define the situation and their relationship o Exigency is simultaneously existing and is created through discourse o The Dust is not important; you have to make it important everyday rhetoric - CORRECT ANSWER discourse rising from situations Silent Spring - CORRECT ANSWER Accused government and chemical industry poisoning the environment Caused action, forced people to think about the environment in a new way social movements - CORRECT ANSWER - Social o Society o Publics o People - Movements o Move o To take motion - Characteristics of social movements (Charles Stewart): organized collectivity, not institutionalized, proposes or opposes change, encounters opposition, encourages talk, large in scope petition - CORRECT ANSWER a rhetorical act that calls for a specific change (mobilization stage) manifesto - CORRECT ANSWER a statement or doctrine of beliefs (genesis stage) [Show More]
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