SEO Certification

SEO Certification It is good to pay attention to technical aspects when you're doing SEO, but ignoring them wouldn't be a big mistake. False True - ✔✔False What do Google spiders do? Index and rank search results b ...

SEO Certification It is good to pay attention to technical aspects when you're doing SEO, but ignoring them wouldn't be a big mistake. False True - ✔✔False What do Google spiders do? Index and rank search results based on relevancy Crawl the content of webpages to add to the index Add security certificates to websites - ✔✔Crawl the content of webpages to add to the index What are the "10 blue links?" The block of Google Ads ads at the top and bottom of the page Standard organic search results, not including Google Ads or local packs Results including several links to news articles on the topic Section with links that show questions related to your query - ✔✔Standard organic search results, not including Google Ads or local packs Fill in the blank: In the late 90s, Larry Page and Sergey Brin were working on their own search engine, and at that time they were the first ______. to use links as a signal of authority and trust to use microformats to add advertising banners on SERPs to use the HTTPS protocol on the web - ✔✔to use links as a signal of authority and trust HTTPS is a protocol with a security certificate that encrypts communication between your computer and a site, so no one can see the data that's transmitted. True False - ✔✔True What does the Google PageSpeed Insights tool do? Ranks sites by page load speed Analyzes sites and compares page speed on your site and your competitors' sites Increases page load speed by using a content delivery network Analyzes sites for various best practices related to page speed - ✔✔Analyzes sites and compares page speed on your site and your competitors' sites Choose the two commands that will prevent Google spiders from crawling a page AND scanning links on that page: Noindex, nofollow Index, nofollow Noindex, follow Noindex, nocrawl Index, noranking - ✔✔Noindex, nofollow What does TLD refer to? Test link domain Test level domain Top load domain Top link domain Test load domain Top level domain - ✔✔Top level domain Which of the listed items will help you avoid duplicate content? Choose two answers. Using a 301 redirect Using the 'nofollow' meta command Pointing to the canonical pages with the rel="canonical" tag Implementing HTTPS on your website - ✔✔Using a 301 redirect Pointing to the canonical pages with the rel="canonical" tag Fill in the blank: ______ is the most commonly used structured data markup for SEO. It's the result of a collaboration on behalf of Google, Bing, Yahoo! and Yandex. JSON-LD Microdata markup Datastructure.org Structure.org Schema.org hCard markup - ✔✔Schema.org Fill in the blanks: A ______ means the page is working like it's supposed to, and the spider should crawl and index the page. A ______ means that the page in question doesn't exist. 500 code, 404 code 200 code, 404 code 200 code, 500 code 404 code, 200 code - ✔✔200 code, 404 code Which of the listed SEMrush tools helps you analyze your site's speed? On Page SEO Checker Site Audit Traffic Analytics Organic Traffic Insights - ✔✔Site Audit The Penguin update in early 2012 adjusted Google's algorithm to consider a site's overall number of links instead of the relevancy of each link. False True - ✔✔False What does a generic anchor text refer to? A link that displays the actual URL of the page that the link points to Clickable text that tells what words to click on to access a link, like "click here" or "read more" An exact match for the keyword that you're targeting with the page - ✔✔Clickable text that tells what words to click on to access a link, like "click here" or "read more" Which of the following link types will be beneficial to a site's authority? Choose two answers. Links earned from great content Links from blog networks Links from industry-related sites Paid links Reciprocal links - ✔✔Links earned from great content Links from industry-related sites Link analysis tools from SEMrush emulate Google's spiders. True False - ✔✔True The link building strategy in which you look for high-quality, authoritative pages that have links pointing to pages that no longer exist, and let them know that you've got a brand new page with a piece of content that answers the same question or need is called ______. Building links based on content Unlinked mentions Broken link building - ✔✔Broken link building Which update helped Google get much better at understanding keyword semantics? Panda update Penguin update Hummingbird update - ✔✔Hummingbird update Fill in the blanks: ______ is a broad term with high traffic and lots of competition. ______ is a phrase with the lowest amount of traffic and moderate competition. ______ is the most focused term with lowest traffic and competition. Long tail, fat head, chunky middle Fat head, chunky middle, long tail Long tail, chunky middle, fat head Chunky middle, long tail, fat head - ✔✔Fat head, chunky middle, long tail What is the right way to optimize your content? Creating content that answers the questions users are asking Using keywords in every possible page element Creating pages with slight variances on each keyword Stuffing your text with keywords - ✔✔Creating content that answers the questions users are asking Fill in the blanks: The text within the ______ tag usually populates the text of your blue link on a Google SERP, and the text within the ______ tag populates the grey text underneath. Meta description, H1 Title, alt Alt, meta description Title, meta description - ✔✔Title, meta description What is the mobile-first index? A ranking system that looks at the mobile version of a page to evaluate its relevance to the user A crawler that indexes the mobile version of a webpage first and then the desktop version An approach in which ranking priority is given to mobile websites over desktop websites - ✔✔A ranking system that looks at the mobile version of a page to evaluate its relevance to the user Which mobile site type does Google recommend using? Responsive design Dynamic serving Separate domain - ✔✔Responsive design AMP is a way to make your site's mobile version faster. True False - ✔✔False How do you make the phone number on your site clickable? Using the "phone" parameter within the link tag Using the "call" parameter within the link tag Using the "tel" parameter within the link tag - ✔✔Using the "tel" parameter within the link tag Google shows the same search results regardless of your search history. False True - ✔✔False Which of the following are ccTLDs? Choose two answers. .ads .com .gov .de .us - ✔✔.de .us The proximity of the search results to the user doing the search is the only ranking factor when it comes to local SEO False True - ✔✔False What does NAP refer to? Number of access points Name in the address panel Name, address, and phone number - ✔✔Name, address, and phone number To make your content localized, you'll need to include your location keyword at least once in the title tag, H1 heading, content, image alt text, and meta description. True False - ✔✔True Which Google service will help you gain visibility in your local community? Google Search Console Google Local Guides Google My Business Google Analytics - ✔✔Google My Business