Hubspot Social Media Certification

Which network has the longest life for a piece of content? Ans- Pinterest True or false? A buyer persona is as important as business objectives when developing a social media strategy. Ans- True Why would you want a ...

Which network has the longest life for a piece of content? Ans- Pinterest True or false? A buyer persona is as important as business objectives when developing a social media strategy. Ans- True Why would you want a service to help you manage and discover influence? Ans- To identify individuals who have the biggest following and high social clout True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria. Ans- True What do senior leaders care about when it comes to your social media plan? Choose all that apply. AnsCompetitive advantage, customer satisfaction, and return on investment True or false? Simon Sinek says that people want to buy what you have. They don't care about what you believe. Ans- False True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds. Ans- True What is the biggest challenge that most social media practitioners have? Ans- Getting executive buy-in for social ideas Which of the below is not one of the five types of social media models? AnsTrue or False? You should revisit your KPIs every 18 months. Ans- False When it comes to social listening, how do you know which social networks to start with? Ans- How can social media monitoring inform your sales and product teams? Ans- Customer feedback, whether positive or negative, can help sales people and product teams better solve for the customers needs Why do you need to develop a business case for a new social monitoring technology? Ans- To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you'll realize the value What should you do if your competitor has a big public blunder? Ans- Maintain a healthy approach and have empathy for the company's missteps. Reply thoughtfully and empathetically to posts where appropriate True or false? Content is only used during the attract and delight stages of the inbound methodology. AnsFalse Fill in the blank: Instagram stories are a great way to _____________. Ans- Drive traffic and engagement Why are hashtags helpful? Ans- to aid search, track campaigns, and to influence the creation of usergenerated content When developing your brand's tone, _______ is key. Ans- Context True or false? Jumping onto an unrelated hashtag to promote your material is spammy. Ans- True True or false? The longer your social posts, the more likely that content will be seen and re-shared. Ans- False Visual images are usually things like ________. Choose all that apply. Ans- photos infographics animated GIFs Illustrations Which of the following is NOT an example of active language you should use on a call-to-action? Ans- "more here" True or false? Curating content means publishing someone else's content as if it were your own. Ans- False "Real-time marketing" refers to: Ans- Developing content on the fly for local, national, or global events happening online or offline Let's say you conduct a content audit on your competitors and see that they're having success with live video, but you haven't really tried live video yet. What might you do? Ans- Test out live video on different channels, and see how your audience responds True or false? Humanizing your brand gives you a competitive edge because people like making connections, and they like to invest their time and money in people they can relate to. Ans- True Voice refers to: Ans- The distinct and steady personality or style of your brand True or false? 12% of people generate 70% of the impact online. Ans- False True or false? Commissions for celebrity influencers are generally 5% of the sale. Ans- False Which type of influencer might be primarily behind the scenes in your marketing campaign? Ans- Content creators What is NOT a way that a brand can see financial gain from doing social customer service? Ans- Using a social media agency to deliver content to customers True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands. Ans- True What is a Social Media Service Level Agreement (SLA)? Ans- The agreement a company makes to commit to answering social media responses in specific about of time Why should you trust the influencer and give them creative license? Ans- They understand their audience and what they want True or false? When you use language in your social responses that is too casual, you lose the respect of your audience. Ans- False True or false? It's not a good policy to delete all negative comments. Ans- True Why is user-generated content (UGC) so important? Choose all that apply. Ans- - UGC helps brands understand their target audience. - UGC improves site engagement and time spent on the website. - UGC provides means for other users to connect, which then builds a stronger community. - UGC is inherently peer reviewed, making it more trustworthy. What is social selling the inbound way? Ans- When a salesperson provides value by offering thoughtful content True or false? "Earned" media is exposure your brand has paid for, e.g., advertising or promotions. Ans- False True or false? Canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects. Ans- False Do brands have legal ownership over content that users generate about their brand? Ans- No Why is content moderation important for user-generated campaigns? Ans- To engage the community and reward those who go above and beyond When should a salesperson put forth the sales pitch in social media? Ans- After sufficient rapport has been built and the customer is looking for what you have to sell True or false? One-to-one engagement doesn't result in customers spending more. Ans- False True or false? Asking for reviews is something you should never do in social media. Ans- False Posting curated content on social shows your audience you're committed to: Ans- Creating value for them What do we mean when we say you should post an "80/20 mix" on social media? Ans- 20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations. True or false? If you're posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times. Ans- False What did fashion brand Burberry do to revolutionize how marketers use social media? Ans- invited their fans to share photos in their trench coat Which one of the following is NOT a way that UGC can help marketers? Ans- provide deep insight into the effectiveness of your content mix Which of the following is NOT a type of influencer? Ans- Attorney True or false? It's necessary to conduct a social media audit every 2-3 years. Ans- False What is a social media audit? Ans- A hard look at the data from all your social accounts and the social conversations about your brand and your competitors Fill in the blank: "Facebook Ads is great for targeting based on _______, while Google AdWords targets based on your audience's ________. Ans- interest;intents In what stage of the buyer's journey would an advertisement for a free trial of your product be most appropriate? Ans- Decision stage