2023 Hubspot Digital Marketing Certification

Digital Marketing Ans- Any kind of marketing that happens on a digital platform inbound marketing Ans- a business methodology that attracts customers by creating valuable content and experiences tailored to them Inbo ...

Digital Marketing Ans- Any kind of marketing that happens on a digital platform inbound marketing Ans- a business methodology that attracts customers by creating valuable content and experiences tailored to them Inbound Methodology Ans- a method for growing an organization by building lasting relationships with people and helping them reach their goals. - Because when your customers succeed, you succeed. Does Digital Marketing only consist of inbound or outbound marketing strategy? Ans- No, it encompasses all marketing strategies as long as they're digital. Outbound marketing Ans- aim to put marketing messages in front of as many people as possible in the online space, regardless of whether it's relevant or welcome. Ex: Banner ads What sets inbound marketing apart? Ans- Marketers who employ digital inbound tactics use online content to attract their target customer to their websites by providing information that's helpful to them. Ex: blogs -- allows your website to capitalize on the key terms your ideal customers are searching for. Differentiating Inbound marking and Digital marketing Ans- -inbound is a methodology that uses digital marketing assets to attract, engage, and delight customers online -digital marketing is a term used to describe online marketing tactics of any kind, regardless of whether they're considered inbound or outbound. Importance of Channels Ans- -Limiting your reach can have consequences -Focusing on a single channel can create a poor customer experience and prevent you from successfully nurturing your leads -Making a positive impression -Creating different strategies for each channel and focusing on how they work together to impact your customers -- your customers receive the content that is most relevant to their needs across a variety of channels An example of digital marketing in action Ans- -A lead reads a blog post about an issue -The marketing email they may receive later might showcase a customer testimonial -Later, the they use social media they'll see a retargeted ad about your products or services. --exemplifies the best in digital marketing today --each focusing around the issue and how it was solved. --customers receive the most relevant content to their needs across various channels -- provides a clear brand impression for your leads and makes their experience as seamless and direct as possible Content Marketing Ans- a strategic marketing approach that focuses on creating and distributing content that is valuable, relevant and consistent -content that populates your website, blogs, ebooks, guides, etc. -fits your ta's needs, answers their questions, and educates them (will attract high-quality leads naturally as they search topics related to your business) SEO Ans- Search Engine Optimization. The process of improving a page's organic page rankings (rank in search results). -optimizing your website and its content to increase your chances of appearing in search engine results Social Media Marketing Ans- utilization of social media or social networks to market a product, company, or brand -marketers use a combination of social media channels to drive traffic to their websites by promoting their content -also used to engage/communicate with current and prospective customers native advertising Ans- Digital advertising that matches the appearance and purpose of the content in which it is embedded -often refers to boosted social media posts on platforms like twitter, Facebook, LinkedIn, and Instagram Ad Retargeting (Remarketing) Ans- -digital marketing provides marketers w/ data to better target customers -use retargeting technologies to deliver ads directly to individuals who have previously visited your website -It's important to deliver contented that provides value to people you hope will become your loyal customers email marketing Ans- sending highly targeted, highly personalized, relationship-building marketing messages via email to prospects or customers Buyer Persona Ans- a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. -research pool should include a mixture of current customers, prospects, and people outside your contacts database who align with your target audience B2B digital marketing Ans- -digital marketing efforts are likely to focus on online lead generation, with a goal of connecting your leads with a salesperson directly -strategy should aim to attract and convert the highest quality leads through your website, and supporting digital channels -focus your marketing efforts on business related channels like LinkedIn, where your ta is spending their time online B2C digital marketing Ans- -goal of your digital marketing efforts is to attract potential leads to your website and have them become customers without needing to speak to a salesperson -more likely to focus on buyer's journey -key features of your products or services are highlighted closer to the beginning of the customer's buyer's journey then they would be for a B2B business -type of content depends on consumer needs at the different stages in the buyer's journey -content should aim to help you audience meet their goals and overcome those challenges Content Mapping Ans- target content according to two factors -The characteristics of the person who will be consuming it (buyer persona) -How close that individual is to making a purchase Content forming in Awareness Stage Ans- -infographics -short videos Content forming in Consideration Stage Ans- -ebooks -free samples -webinars Content forming in Decision Stage Ans- -case studies -testimonials Creating a digital marketing strategy Ans- -Build your buyer personas -Identify your goals and the digital marketing tools you'll need -Evaluate your existing digital channels and assets -Plan your campaigns. Owned Media Ans- digital assets your brand or company owns --website, social media profiles, blog content, or imagery owned channels Ans- digital assets your business has complete control over --can include offsite media --blog posts earned media Ans- exposure for a company or brand that it did not have to pay for and is generated by outside entities such as the media or the general public -word of mouth -recognition your receive as a result of these efforts paid media Ans- any vehicle or channel you finance money on to catch the attention of your buyer personas -Google ad, paid social media posts, native advertising, any medium through which you pay in exchange for increased visibility Content creation plan Ans- Based on your findings and the gaps you've identified, make an outline of the content that's necessary to help you hit your goals Content creation plans include: Ans- -title -content format -goal -promotional channels -why you're creating the channels -priority level of the content --should also include budget information if you're planning to outsource the content creation or a time estimate if you're producing it yourself content creation framework (CCF) Ans- a structure of processes for publishing content, from the beginning stages to post-publication -should be a process that's clear, repeatable, and organized -should be evaluated every now and then to see how it can improv