All of the following are content marketing practices EXCEPT: Ans- technical SEO
Which best describes the content marketing and inbound marketing relationship? Ans- success relies on both
as each serves a different fun
...
All of the following are content marketing practices EXCEPT: Ans- technical SEO
Which best describes the content marketing and inbound marketing relationship? Ans- success relies on both
as each serves a different function
Fill in the blank: To effectively tell your business' story, you need ________________. Ans- a mission with
supporting values
Your boss has tasked you with writing a company story that will help make them stand out from their
competitors. Keeping this in mind, what's the most effective question you should start with? Ans- Why are
you doing what you are doing?
Fill in the blank: The _________ can help you develop a mission statement that connects with your audience
Ans- Golden Circle
Every story has these three storytelling elements. What are they? Ans- Characters, Conflict and Resolution
True or false? If prospects can get the answers to their questions and see themselves as characters
in your story, they'll be more likely to purchase from you. Ans- True
Fill in the blank: The conflict in your content's story should focus on the ____________. Ans- prospects' needs
prospects' stage of the buyer's journey
prospects' problems (All of the above)
True or false? The conflict in this blog article is preventing team burnout. Ans- True
This blog post is written from a Ans- First person
True or false? When identifying raw material for generating ideas, it's best to stick with a specific area
of focus. This way you can become an expert in generating ideas in this field. Ans- False
You're a content creator for an automobile dealership. You're looking for some inspiration to help
generate new content ideas for an upcoming holiday promotion. What source might you find valuable
and be inspired by? Ans- Motor Trend Magazine
Wall Street Journal
TIME Magazine (All of the above)
True or false? After you digest material it's best to try and put ideas together immediately. Ans- False, you
want to give your mind a break to process the information.
Fill in the blank: __________ is when you think of an idea out of nowhere. Ans- The Eureka Moment
How can you uncover your buyer personas' reading habits? Ans- Include a question on a form AND Interview
best customers (A&B)
Every content brainstorm needs the following EXCEPT: Ans- At least five people
It has:
A moderator
A clear agenda
At least five people
Fill in the blank: A great way to create a comfortable atmosphere for a company brainstorm is to start off
with _________. Ans- icebreakers
All of the following are examples of a SMART goal EXCEPT: Ans- Significantly reduce the amount of time the
team spends on creating content.
You just landed your dream job as a content creator at a local startup. It's your first week and your boss asks
you to perform a content audit to get acquainted with the company's collateral as well as organize it. Where
might you start looking for content that already exists? Ans- Talk to the Sales team
Check with more tenured employees
Look through the companies CRM and CMS
(All the above)
When it comes to a long-term content strategy, what is an important buyer persona trait? AnsDemographics, Challenges, and Identifiers
Fill in the blank: A content compass helps organize monthly initiatives by ____________. Ans- SMART Goals
Sales campaigns
Themes
(All the Above)
True or false? Your content creation framework should stay consistent over time. Ans- False, as business
goals change, so should your process to support them
What can you do to make a headline more compelling? Ans- Make a promise to the reader
Fill in the blank: The following sentence is an example of ____________ voice? "The grocery
shopping was done by your father." Ans- Passive
How could this sentence be corrected to cut our fluffy words? "I really just want to go to the store to
buy groceries in order to be be prepared for the week." Ans- "I want to go buy groceries at the store to be
prepared for the week."
True or false? Never use acronyms in your writing. Ans- False, use acronyms sparingly.
Which of the following do you need to include in a republished piece of content to maintain SEO
authority and attribute value to the appropriate website or author? Ans- canonical tag
How can a third-party website avoid duplicate content issues with republishing your content? Ans- Add a
NoIndex tag
How long should you wait before republishing a piece of content to a new website? Ans- One week
You have a top-performing blog post that you want to republish. Which platforms should you
republish it to? Ans- Only websites you have a partnership with so you won't have to pay for it.
When republishing your content, how can you make sure the republished post stands out in contrast to your
original post in search engine result listings? Ans- Update the headline
You are trying to turn an ebook into a checklist, which method should you keep in mind when
repurposing content? Ans- ACE = Adjust, Combine, Expand
True or false? You should only include a call-to-action on a blog post once the offer is launched. Ans- False,
always provide a next step, even if it's to sign up for email updates.
You can use weekly content activities to grow into which type of long-form content offer? Ans- Case study
Ebook
Webinar
(All of the above)
True or false? A benefit of organic content promotion is that it allows you to show your content to a
highly specific audience. Ans- False
To help increase awareness for an upcoming product launch, your manager increases paid promotion
funds by 300%. Which channels could you disperse these funds to? Ans- A. Twitter
B. LinkedIn
C. Google
D. A and B
(All of the above)
Fill in the blank: _______________ helps you group an audience together based on s
[Show More]
