Pardot Specialist, Practice Test 1
if a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned
pardot campaign change? - ANS - yes, but only if the pardot completion action for the
...
Pardot Specialist, Practice Test 1
if a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned
pardot campaign change? - ANS - yes, but only if the pardot completion action for the custom
redirect is set to change the campaign
what is the difference between pardot and salesforce campaigns? - ANS - pardot campaigns track
a prospect's first interaction and salesforce campaigns can support multiple interactions
when do custom redirects occur? - ANS - immediately after the prospect has clicked on the
custom redirect
how can a prospect's score be changed? - ANS - completion actions & automation rules
what steps are available within engagement programs? - ANS - triggers, rules and actions
you have been asked to create a new pardot user who should have the ability to export and
import lists. they should also be able to edit emails and landing pages. what role do you give
them? - ANS - custom user role
what types of salesforce fields don't sync with pardot fields? - ANS - lookups
you want to pull a one-time list of all the prospects in the southeast territory. what type of list do
you create? - ANS - a segmentation rule
what are the four default user types pardot offers? - ANS - administrator, marketing, sales
manager, and sales
which links are tracked in a pardot email? - ANS - anything starting with http://, https://
what happens when you remove a prospect from an engagement program and then later add them
back in? - ANS - they resume from where they left off in the program
you want to send an autoresponder email when a prospect submits a form to download an eBook.
how do you set this up? - ANS - use a completion action on the form
what happens to the opportunity in pardot if it's deleted from your CRM? - ANS - the
opportunity will move to the recycling bin
you have been asked to create a form to collect leads at a trade show booth. what do you enable
to ensure all the leads are captured accurately? - ANS - kiosk mode in form settings
why would you choose to use a form handler instead of a pardot form? - ANS - to integrate with
a third-party form & to maintain current lead flow
what types of assets cannot be undeleted once they are moved into the recycling bin? - ANS -
content files
what do sales users have access to in pardot? - ANS - access to prospects and ability to send
1:1:emails
how can you ensure your email doesn't get stuck in spam? - ANS - create a text version & add
domain keys and SPF
can you tie multiple salesforce accounts to one pardot account? - ANS - no, you can only have
one salesforce connector at a time
you have a custom redirect setup for one of your facebook ads. you want to view how many
unique clicks the redirect has. where do you view this information? - ANS - custom redirect
statistics table in the custom redirects tab & custom redirect statistics table within the content
report
in effort to clean your database, you deleted inactive prospects from your pardot database. what
will happen if one of the deleted prospects fills out a form to download an eBook? - ANS - the
deleted prospect will be removed from the recycling bin
you have been asked to create a list of all current customers. what list type do you select? - ANS
- dynamic list
what report will offer you insight into how your recipients read your emails or what devices or
browsers they use to view them? - ANS - engagement report and email client report
what activities are completion actions available for? - ANS - forms & custom redirects
what is an example of the type of information needed to convert a visitor to a prospect in pardot?
- ANS - email address
a prospect is on day one of a four-day wait step and the program is paused for five days. once the
program is restarted where will the prospect be in the wait step? - ANS - the prospect will finish
the remaining three days of the wait step before moving to the next step
where can you get insight into how a form on a pardot landing page is performing? - ANS -
landing page report
if a prospect's first touch is a pardot landing page with a form and the landing page and form are
tagged with different campaigns, which campaign will the prospect be tagged with? - ANS - the
landing page's campaign
you are creating a new series of pay per click ads and want to track where a prospect originates
when they arrive at your website. how would you set this up? - ANS - create a custom redirect
for each pay per click and select a pardot campaign for each custom redirect
you want to create a salesforce task when a prospect submits a form and has a grade greater than
B. how do you set this up? - ANS - use an automation rule
what causes a deleted prospect to be removed from the recycling bin? - ANS - when the detected
prospect fills out a form & when the deleted prospect clicks on a custom redirect
how would you reset the score of a group of prospects? - ANS - create an automation rule with
the criteria and add the rule action to adjust the prospects score to 0
how many social posting connectors can you enable? - ANS - you can create as many as you
want
where can you find the pardot tracking code? - ANS - under campaigns > your campaign name >
view tracking code
where can you view the total number of times an anonymous visitor successfully completed a
form on a landing page? - ANS - landing page reports under conversions
what type of prospect activities will not mark a prospect as active? - ANS - email send & email
open
in which two ways can a prospects score be changed? - ANS - completion actions & manually
pardot support needs access to your account to help troubleshoot an issue. how do you grant
them access? - ANS - by hovering over the person icon and selecting 'Grant Account Access'
you just returned from a trade show. you have 300 new leads that you met at the show and you
want to enter them into pardot and send them a follow up list email. how do you set this up? -
ANS - create both a campaign and a list for the prospects
a prospect has ran through all five steps in your engagement program. you decide you want to
add an extra email before step number two. will the prospect receive the new email? - ANS - no,
the email won't send to prospects who have already completed the engagement program
what are two ways to define a user's role? - ANS - during the import process & directly from the
user record
what report allows you to view data on how your recipients engage with your email? - ANS -
engagement and activity report
how can a visitor become a known prospect? - ANS - filling out a form
you want to send sales an alert when ever a prospect fills out the 'contact us' form on your
company website. how do you set up the alert? - ANS - create a completion action on the form
and select 'notify user' as the action
what causes prospect records to sync from pardot to the crm? - ANS - the prospect must be
assigned in pardot
what does the calendar view on the dashboard display? - ANS - scheduled and past emails, social
posts, events and webinars
what report gives you insight into a prospect's score at each stage of their lifecycle? - ANS -
prospect lifecycle report
how are prospects created in pardot? - ANS - a pardot form you embed on your webpage, a form
you host on a pardot landing page, & a form on your site that you connect to a pardot form
handler
how can action be applied to a prospect who views a specific page of a website? - ANS - page
actions
how often does pardot check for changes in salesforce? - ANS - every 2 minutes
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