Business > CASE STUDY > MKT113 Final Project Part IProduct Overview| MKT113: Final Project Part IProduct Ov (All)

MKT113 Final Project Part IProduct Overview| MKT113: Final Project Part IProduct Ov

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MKT113 Final Project Part IProduct Overview.docx MKT113: Final Project Part IProduct Overview Vegan Pet Food Southern New Hampshire University Around the world right now people are adopting an ... d falling in love with their pets. Pets give us companionship love and even protection. We owe it to them to give them the best life possible, starting with what they eat. Vegan pet food may seem strange, but we owe it to them to feed them high quality sustainable food that won™t damage the environment they live in. This paper provides information about this breakthrough new vegan pet food and how the parent company plans to introduce it to the market. The vegan movement is a rapidly growing community of environmentalist animal lovers.Vegans want to protect the environment and the animals that enjoy it. They strive to make less of an impact on the earth. Vegans and vegetarians with pets are the people in Vegan Pet Food™s target market. Vegans are primarily younger people, so the aim is to reach people between 15 and 35. Large liberal cities are also a good target market because that is where the largest concentration of vegans and vegetarians live. Packaging that is completely biodegradable and a vegan recipe made in the U.S.A are the key features to advertise. There are very few options for vegan pet owners, and many have lower protein levels than regular pet food. Vegan Pet Food must have the same high protein percentage as the high end ped foods. It must have no grains or fillers, no dyes, or chemical preserv. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]

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