Using tracking code, Google Analytics can report on data from which systems?
- E-commerce platforms
- Mobile Applications
- Online point-of-sales systems
- Systems not connected to the Internet - ANSWER - E-com
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Using tracking code, Google Analytics can report on data from which systems?
- E-commerce platforms
- Mobile Applications
- Online point-of-sales systems
- Systems not connected to the Internet - ANSWER - E-commerce platforms
- Mobile Applications
- Online point-of-sales systems
To collect data using Google Analytics, which steps must be completed?(select all answers that apply)
- Install Google Analytics desktop software
- Create an Analytics account
- Add Analytics tracking code to each webpage
- Download the Analytics app - ANSWER - Create an Analytics account
- Add Analytics tracking code to each webpage
The Analytics tracking code can collect which of the following?(select all answers that apply)
- Language the browser is set to
- Type of browser
- User's favorite website
- Device and operating system - ANSWER - Language the browser is set to
- Type of browser
- Device and operating system
When will Google Analytics end a session by default?
-After 30 minutes, regardless of user activity on your website
-Once the user opens another browser window
-When a user is inactive on your site for 30 minutes or more or closes a browser window
-At noon every day - ANSWER -When a user is inactive on your site for 30 minutes or more or closes a browser window
Once Google Analytics processes data, it's stored in a database where it can't be modified.
True
False - ANSWER True
Which represents the hierarchical structure of a Google Analytics account from top to bottom?
-View > Account > Property
-Property > Account > View
-Account > View > Property
-Account > Property > View - ANSWER -Account > Property > View
A user with "edit" permissions at the Account level will automatically have "edit" permissions at which other levels?
(select all answers that apply)
User
Property
View
Product - ANSWER Property
View
To locate a property's Analytics tracking code, which sequence of steps should be followed?
Admin > Tracking Code > Tracking Info
Admin > Tracking Info > Tracking Code
Reports > Audience > Tracking Code
Audience Reports > Settings > Tracking Code - ANSWER Admin > Tracking Info > Tracking Code
To use Analytics to collect website data, what must be added to the website page HTML?
Google campaign parameters
Google Analytics terms and conditions
Google Analytics tracking code
A permissions button - ANSWER Google Analytics tracking code
Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?
-Immediately after the opening tag of your website
-Immediately before the closing tag of your website
-Immediately after the opening tag of your website
-Immediately before the closing tag of your website - ANSWER -Immediately after the opening tag of your website
When a new view is created, what data will be included?
Data from before the view was created
Data from after the view was created
Data from before and after the view was created
No data - ANSWER Data from after the view was created
A deleted view can be recovered by account administrators within how many days?
35
65
95
125 - ANSWER 35
What are the options for filtering data in Google Analytics?
Exclude data from a view
Include data in a view
Modify how data appears in your reports
All of the above - ANSWER All of the above
Why is it important to keep one unfiltered view when using filters with Google Analytics?
To ensure you can always access the original data
In order to configure Goals
In order to use a filter for multiple views
There is no reason to have an unfiltered view - ANSWER To ensure you can always access the original data
In which order does Google Analytics filter data?
Alphabetical order by filter name
The order in which the filters were last edited
The order in which the filters are applied
Randomized order - ANSWER The order in which the filters are applied
When a filter is applied to a view, what data is affected?
Data from before the filter was created
Data from after the filter was created
All the data available in a view
None of the data available in a view - ANSWER Data from after the filter was created
What feature would be used to compare two date ranges in a report?
Hourly, Day, Week, Month views in the time graph
Real-time reports
Date range comparison
Account selector - ANSWER Date range comparison
What does the "Users" metric measure?
-The total number of visits to your website
- Users that had at least one session on your site in the given date range
- Users that landed on the homepage of your website
-Users who have signed up to an email newsletter on your website - ANSWER Users that had at least one session on your site in the given date range
What is the "Bounce Rate" in Google Analytics?
- The number of times unique users returned to your website in a given time period
-The percentage of sessions in which a user exits from your homepage
-The percentage of total site exits
- The percentage of visits when a user landed on your website and exited without any interactions - ANSWER - The percentage of visits when a user landed on your website and exited without any interactions
What is a "dimension" in Google Analytics?
- The total amount of revenue a business has made in a given date range.
-An attribute of a data set that can be organized for better analysis.
- A comparison of data between two date ranges.
-A report that
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