Which of the following statements describes the central principle of Gestalt theory?
•
The whole creates a steady flow of direction.
•
The whole is perceived as complete, even if some information is missing.
•
...
Which of the following statements describes the central principle of Gestalt theory?
•
The whole creates a steady flow of direction.
•
The whole is perceived as complete, even if some information is missing.
•
The whole is greater than the sum of its parts.
•
The whole is greater than each part.
2
What is a common design strategy used to create a magazine cover?
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To represent the content in a thematic way
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To represent the content in a sequential way
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To represent the content in a historical way
3
Which of the following best defines dot?
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Dot is a cluster of points that anchors itself to any space.
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Dot is a complex made of size and shape that anchors itself to any space.
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Dot uses tension to anchor itself to any space.
•
Dot uses different design elements to show meaning in a given space.
4
The visual communications theory that is used in many disciplines, and concerns itself with the study of signs and symbols, is __________.
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Gestalt theory
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cognitive theory
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semiotics
•
montage theory
5
What does the refinement process do to a design project?
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It streamlines the time-frame to completion.
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It shapes the project by eliminating non-essential features.
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It reduces the cost of the project.
6
Which term is paired correctly with its definition?
•
Chiaroscuro
The subtle use of gradation to create dramatic value
•
Gradient
The ratio of light to dark in an image
•
Value
The level of color saturation in an image
7
Why is it important to understand the principles of design?
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They are the building blocks of good design.
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It will help you to figure out how many elements are in the design.
•
You can determine the effectiveness of the design based on the number of elements used.
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You can identify the construction of a design so that you can critically evaluate its effectiveness.
8
Select the last stage of the desktop publishing cycle.
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Writing the copy with word processing software
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Combining words and images with page layout software
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Outputting printed pages through a laser printer
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Taking digital photographs with a digital camera
9
Which of the following is a unique characteristic of motion graphic design?
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It is politically motivated.
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It presents data visually.
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It creates digital interactivity.
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It is time-based.
10
What are the goals of a critique?
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To brainstorm and visualize ideas
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To create and test a prototype
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To survey and conduct a focus group
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To evaluate and improve design work
11
Which statement correctly explains kerning?
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Kerning is the spacing across a range of words in body copy.
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Kerning is the white space between two letters.
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Kerning is the version of a typeface that is wider than its regular form.
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Kerning is the white space between two lines of type.
12
Comparing the International Style Movement to the de Stijl Style Movement, which statement is accurate?
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de Stijl focuses on primary colors, while the International Style is not tied to a color scheme.
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de Stijl and International Styles both focus on serif type arrangements.
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The de Stijl Style and International Style Movements both originated in Switzerland.
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International Style is loose and decorative, while de Stijl Style is rigid and grid-based.
13
Which one of the following characteristics is NOT related to shape?
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Identifiable boundary
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Potential to be curvy
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Width and height
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Three-dimensional
14
Which scenario is part of the production step in a project to build a mobile app for a dog walking service?
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Developers building the app for online access
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Gathering feedback from market research
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Preparing a prototype of the app for review
15
Which of the following statements is NOT true about this image?
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The image shows a wide range of elements.
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The image shows a wide range of lightness.
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The image shows a wide range of value.
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The image shows a wide range of temperatures.
16
The internet advertisement below is known as a __________.
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title sequence
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CSS tag
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web banner
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hotspot
17
Which list orders the elements from most prominent to least prominent?
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Headline, body copy, caption
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Headline, image, subhead
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Headline, caption, body copy
•
Headline, subhead, body copy
18
Which of the following is a visual communications theory that focuses on the viewer using a series of mental processes?
•
Gestalt theory
•
Omniphasism
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Cognitive theory
•
Montage theory
19
Mixing dabs of red and black acrylic paint, each straight from the tube, will result in a __________ of red.
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complement
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tone
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tint
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shade
20
How is type measured?
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With points and picas
•
With points and inches
•
With inches and centimeters
•
With picas and inches
21
The computer graphics and 3D software programs that are used to create characters, spaceships, and worlds for big-screen films use which color process?
•
Subtractive
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Four color
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Additive
•
Pantone
22
Which statement best analyzes unity in this image?
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Unity is shown through the different colors as the buildings recede into the distance.
•
The positioning of the sky, buildings, and water, coupled with the bridge which anchors them together, creates unity.
•
The ripples in the water, paired with the subtle lines in the clouds, create unity.
23
In a design critique, which approach can the facilitator use to get more information from participants?
•
Quantitative analysis
•
Storytelling
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A leading question
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Collaboration
24
Which of the following statements describes the function of the figure/ground relationship?
•
It lays the foundation of the composition.
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It differentiates form from shape.
•
It enables the viewer to see perceived depth.
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It surrounds positive elements.
25
Which of the following statements about asymmetrical balance is true?
•
Asymmetrical balance provides an even distribution of weight.
•
Asymmetrical balance relates to objects on a central axis.
•
Asymmetrical balance can have tension between the elements.
•
Asymmetrical balance depends on identical elements in a design.
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