What is the purpose of crisis management?
•
To manipulate the public to accept a point of view
•
To manage an integrated marketing campaign
•
To restore the good reputation of an entity that has been tarnishe
...
What is the purpose of crisis management?
•
To manipulate the public to accept a point of view
•
To manage an integrated marketing campaign
•
To restore the good reputation of an entity that has been tarnished by an event or incident
•
To change the meaning of an ad campaign
2
Which scenario is part of the production step in a project to create a magazine print ad for a dog walking service?
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The client approving the creative brief and giving the project a green light
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The copy editor submitting changes to the headlines for final approval
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A print facility inserting the ad in the layout for their next issue run
3
Which brainstorming activity involves connecting related ideas?
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Visualization
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Sticky notes
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Mind mapping
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Thumbnail drawing
4
Which type of corporate branding material is displayed in this image?
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A letterhead suite
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A logo suite
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A Corporate Identity Manual
5
Which of the following terms is NOT related to the development of advertising?
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Spin
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Demographic
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Unique selling proposition
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Target audience
6
Select a strategy that helps to relieve the pressure associated with a design project.
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Break the project into multiple steps.
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Never set a deadline.
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View the project as a complex whole.
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Try to save money.
7
Which of the following describes a well-run critique?
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Competitive and showy
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Individualized and introspective
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Interactive and collaborative
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Uneasy and contentious
8
What is a common design strategy used to create a magazine cover?
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To represent the content in a historical way
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To represent the content in a sequential way
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To represent the content in a thematic way
9
What is a desired result of creating a design brief?
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It will enable you to accomplish project goals by choosing a strategy and stylistic approach.
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It will showcase the final product to your client.
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It will give you insight into the client's budget and time constraints.
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It will make you aware of what your client's competition is doing.
10
With respect to infographics, why are referent graphics helpful?
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They help to teach the concept presented in the material.
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They add color and life to an infographic, resulting in a more interesting layout.
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They refer to other common elements, enabling viewers to easily understand context.
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They enable viewers to determine their location within an image.
11
What does the refinement process do to a design project?
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It shapes the project by eliminating non-essential features.
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It reduces the cost of the project.
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It streamlines the time-frame to completion.
12
Which motion graphics designer created this distinctive movie poster?
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MasigmoVignelli
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Walt Disney
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Josef Müller-Brockmann
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Saul Bass
13
Which of the following is one of the roles of the facilitator in a critique?
•
Summarize the findings of the group
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Present each design work
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Make an actionable list
•
Correct mistakes in the work
14
In the field of visual communications, which term is used for one of the sources of inspiration?
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Chance
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Design refinement
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Narrative
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Prototype
15
During the interpretation phase of a group critique, what does the facilitator often do?
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Ranks the work based on its level of success
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Does all of the talking
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Compiles a list of necessary refinements
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Asks questions so that everyone has a chance to speak
16
The internet advertisement below is known as a __________.
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hotspot
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CSS tag
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web banner
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title sequence
17
Which of the following is related to the term "specs?"
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The visual design requirements
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An expression that justifies the action
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The approach in which more information is acquired from the designer or artist
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The process in which work is scrutinized and analyzed
18
Choose the answer that is part of the storytelling process.
•
Writing a list of specifications
•
Writing a script
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Taking a visual audit
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Creating "spin"
19
How does a symbol or slogan become credible?
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As a result of the experience level of the author
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Because of the price the client paid for it
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As a result of the amount of exposure it receives
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Because of the company or message with which it is associated
20
Which one of the following is a source of data that is collected during the marketing research process?
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Clients
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Graphic designers
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Competition
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Company owners
21
Why is the critical analysis portion of a critique so important?
•
Because everyone has a chance to speak
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Because a vote is usually taken
•
Because the strengths and weaknesses of the work are discussed
•
Because the facilitator can use leading questions
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