You passed this Milestone
23 questions were answered correctly.
2 questions were answered incorrectly.
1
__________ is a marketing concept that differentiates a product from
its competition.
Advertisement
De
...
You passed this Milestone
23 questions were answered correctly.
2 questions were answered incorrectly.
1
__________ is a marketing concept that differentiates a product from
its competition.
Advertisement
Demographic
Unique selling proposition
Ideation
CONCEPT
Advertising
2
Select the option below that is one of the 7 hues of visible light.
Beige
White
Violet
Black
RATIONALE
The seven hues of visible light: red, orange, yellow, green, blue, indigo,
and violet. These hues are arranged on the spectrum by wavelength.
CONCEPT
Color
3
Which statement describes how unity is shown in this painting?
The emphasis in the brush strokes
The large amount of negative space
The contrast between light and dark
The flow of the body angles
RATIONALE
Unity is best shown in this painting by the flow of the body angles. The
complementing angles of the arms, legs and head create a reverse "S" flow
that links the elements of the composition.
CONCEPT
Unity
4
Which statement describes an aspect of the transmission model of
communications?
It is used only in the disciplines of art and design.
Anything that interferes with the process is called noise.
It is also known as semiotics.
The person who wants to communicate is known as the channel.
RATIONALE
In the transmission model of communications, when a message is being
channeled, it becomes susceptible to various dysfunctional factors that can
interfere with the message. This interference is called noise.
CONCEPT
Visual Communications
5
Which list orders the elements from most prominent to least
prominent?
Headline, image, subhead
Headline, subhead, body copy
Headline, body copy, caption
Headline, caption, body copy
RATIONALE
The elements of visual hierarchy that are arranged from most to least
prominent are headline, subhead, and body copy. Captions are typically
less prominent than body copy.
CONCEPT
Hierarchy
6
Which statement below relates to Constructivism?
It is a theory that has been useful in billboard design.
It enables viewers to figure out the message, based on their past
experiences.
It is a strategy that is often used in modern art.
RATIONALE
Constructivism, a sensory-based theory of visual communications, asserts
that eye movements capture a visual outline, and then the mind
"constructs" understanding. It is helpful in billboard design because
designers can think about how images are interpreted by drivers who pass
them quickly.
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