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MARKETING STRATEGY & COMPETITIVE POSITIONING 6th Edition Graham Hooley Nigel F. Piercy Brigitte Nicoulaud John M. Rudd

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PArt 1 MARKETING STRATEGY 3 1 MARKET-LED STRATEGIC MANAGEMENT 4 2 STRATEGIC MARKETING PLANNING 28 PArt 2 COMPETITIvE MARKET ANALYSIS 53 3 THE CHANGING MARKET ENvIRONMENT 54 4 CUSTOMER ANALYSIS 88 5 COMPETITOR ANALY ...

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