business_plan_draft_1_I. EXECUTIVE SUMMARY
Aέρας Air Purifier is a start-up business that will specialize in the distribution
and marketing of leading brands of air purifiers. After establishing a market
presence with
...
business_plan_draft_1_I. EXECUTIVE SUMMARY
Aέρας Air Purifier is a start-up business that will specialize in the distribution
and marketing of leading brands of air purifiers. After establishing a market
presence with our product, we hope to expand to offer other products related to the
further treatment and management of air quality. Clean and pure air is so important
to your good health, and an air purifier will do just that! The Aέρας Air Purifier is a
great solution for removing dust, smoke and pollen particles not visible within your
naked eyes.
We believe that our target market is currently served poorly and
inconsistently by a patchwork of local stores and distributors. We are going to
establish excellent marketing strategies and tactics to position ourselves as leaders
in providing modern air purifiers and to help care facilities and protect mankind.
We believe that our entire business model is built around the growing need in
the healthcare industry for a sustainable and clean environment especially during
this time of pandemic. We plan to establish and gain distribution relationships with a
unique combination of top suppliers to build a comprehensive line of product
solutions for managing air pollution and contamination.
We will create an effective channel of distribution that will be indispensable to
suppliers as a cost effective way for them to penetrate the post-acute market.
Aέρας Air Purifier also plan to utilize the air purifier as means to gain entrance into
the market and build our organization. Then we will add complimentary products,
followed by other products related to our products and target market.
This business will ensure to reach expectations of the customers to build an
effective business and gain loyalty to them. Excellence in service is one of the
business’ priority so that the customers will feel comfortable, safe and satisfied
every time they purchase our products. We are also open to listening to the
feedbacks, comments and opinions of our customers and in the help of those
feedbacks, our business will know how to improve and handle the certain things
that may happen in the future that is within our reach.
II. BACKGROUND AND PURPOSE
Air is one of the most important elements of human life. But with rapid
urbanization and industrialization coupled with an increase number of vehicles, it
significantly contributed to air pollution around the globe. Pollen, dust, mold spores,
and pet dander can all give allergies to people who are sensitive to them, while
volatile organic compounds (VOCs) and smoke particles can pose serious risks to
health.
That is why air purifiers play a crucial role in removing these contaminants
from the air and, in turn, improving air quality, providing safe, pure and fresh air.
There are many sources of indoor air pollution. Air pollution inside homes
consists of a complex mixture of agents penetrating from ambient (outdoor) air and
agents generated by indoor sources. Indoor pollutants can vary in their potential
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