Case Study 2
The Airbus A380 Airplane
Table of Contents
Contents Page Number
1. What are the enterprise environmental factors that
affect the success of the A380? How important are they?
3
2. What are the risks fa
...
Case Study 2
The Airbus A380 Airplane
Table of Contents
Contents Page Number
1. What are the enterprise environmental factors that
affect the success of the A380? How important are they?
3
2. What are the risks facing Airbus with the decision to
launch the A380?
4-5
3. Airbus has several locations in four countries, and many
of these locations must work together. What are the risks
especially with regard to culture?
6-7
4. What are the risks that Airbus faces when it allows each 72
potential buyer to customize its amenities?
5. How can oil prices impact the success of the A380? 8
6. What is the impact on project scheduling when
customers delay or cancel their orders?
9-10
7. From a cost perspective, why is continuous production
important for Airbus rather than periodic production?
10
8. What lessons were learned from the CATIA problem with
the wiring and housing?
11
9. Do amenities and scope changes have a great impact on
Airbus’s hub-and-spoke concept or Boeing’s point-to-point
concept?
12-13
Ques 1: What are the enterprise environmental factors that affect the success of the A380?
How important are they?
Solution 1:
Enterprise environmental factors impact the success of Airbus includes both external and
internal factors. The external factors include competition, demand for airplanes with more
space, acceptance from the market, political influence, government regulations, weather
conditions, infrastructure abilities, and culture of Australia. When there is no monopoly
competition, it is easy to get a good market share. Demand for A380 with planned features such
as more interior space, double deck load, and wings in large size generate more chances to
purchase by customers. Abilities of Airbus in facilitating the infrastructure required for new
product development are essential. Approval from the government for producing aircraft that is
capable to carry greater than 900 passengers is required.
[Show More]
