Strengths
Regnier, the founder of the Coconut Calendar, had a strong background
of programing and graphic design. She also had an open mindset of
developing the firm. She concentrated on improving customer
satisfacti
...
Strengths
Regnier, the founder of the Coconut Calendar, had a strong background
of programing and graphic design. She also had an open mindset of
developing the firm. She concentrated on improving customer
satisfaction and internal workflow. Besides, the company had the
ability to customize its services but after the market research, the
company shift to enterprise platform. In addition, the company also
expanded the functionality of the product such as data management,
analytics, and reporting. Another strength of the company is employee
loyalty because there were less competitors in Saskatoon.
Weaknesses
The company’s scale is not
large enough to be self-sustain.
Google and other research
engines offered paid search
spots for companies that paid
more. It led to the difficulty of
entering the U.S market since
there were a lot of large
competitors.
Opportunities
There were a few scheduling software platforms in the United States.
They often offered limited function and the software was difficult to
use. In addition, Coconut Calendar has the opportunity to develop in
Canada’s market with the relationship with TELUS, one of the largest
telecommunications companies in Canada. Regnier also had the chance
to involve in the Neal Dempsey’s intensive mentorship program where
she could learn more about venture capital funding and investment. At
the end, she was the only one who received an offer of venture capital
funding from Dempsey. Cooperate clients desired to create a fixed fee
contract for a number of users with customized products. In addition,
Regnier also realized that her competitors often offer one to one
business and ignored the delivering enterprise software that can be
used by multiple departments, locations, and time zones. With the
changes in government regulation of Canada and the struggles of small
to large credit unions in technologies, Coconut Calendar had the
opportunity to increase sales. Additionally, there are 6000 credit unions
in the U.S (10 times more than Canada) making it a promising market
for Coconut Calendar. Banking culture in the U.S expect that there will
be an instant serve for walk-in customers. Therefore, a software that
helped manage walk-in more efficient was demanded. The research
from Coconut Calendar realized that the small banks in the U.S were
also appointment-driven, lacking technology, and looking for ways to
differentiate themselves.
Threads
Many large corporations issued
terms that brought
disadvantages to Coconut
Calendar such as the ability to
use the product indefinitely
without recurring costs or
unlimited access for any
employee within the
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