situational_analysis_assignment2. Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete
the assessment questions below. Submit the completed template in the Week 10 assignment
s
...
situational_analysis_assignment2. Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete
the assessment questions below. Submit the completed template in the Week 10 assignment
submission link.
Name: Shadawn Robinson
Professor’s Name: Dr Tracy
Course Title: Mkt 100
Date:03/16/2021
Company/Brand Selected (Mini Cooper, Samsung, Dairy Queen, or Axe):
NOTE: You will be completing an ORIGINAL Analysis on the business.
1. Customers
Who are the current customers/users? Include information related to demographics,
psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.
For example: You could include information such as whether the brand is trying to appeal to a
certain social or cultural group and how customers perceive the product/brand. It’s also possible
to include demographic information related to: age, educational attainment, geographic area,
gender, race, employment status and/or home ownership. Additionally, you can discuss
psychographic information which includes those attributes that relate to personality, values,
attitudes, interests, or lifestyles of people. This area is also related to situational life stages as
well as customer beliefs, and how customers want to see themselves and be perceived. Some
examples of psychographic groups include video gamers, soccer moms, sports fanatics, hipsters,
and single moms. Life cycle stages include: retirees, new homeowners, college students and new
parents. Be aware that some products/brands may appeal to a wider customer base than others.
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