Google Analytics Certification Exam Questions and Answers

1. Which of the following is not a required parameter in the URL builder? Campaign Name Campaign Medium Campaign Content Campaign Source All of these are required - ANSWER Campaign Content 2. Which of the follo ...

1. Which of the following is not a required parameter in the URL builder? Campaign Name Campaign Medium Campaign Content Campaign Source All of these are required - ANSWER Campaign Content 2. Which of the following metrics would most strongly suggest a poorly performing landing page? Bounce Rate > 90% % New Visits > 90% Session Duration > 5 minutes Bounce Rate < 90% None of these answers - ANSWER Bounce Rate > 90% 3. Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective? Visits Ecommerce Conversion Rate Page Value Bounce Rate Pages / Visit - ANSWER Ecommerce Conversion Rate 4. The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can: send data to Google Analytics from any web-connected device send data to Google Analytics from a kiosk or a point of sale system upload aggregated data tables to Google Analytics A and B only A, B, and C - ANSWER A and B only 5. Which of the following is a hit type tracked by Google Analytics? page tracking hit event tracking hit ecommerce tracking hit all of these are hit types tracked in Google Analytics - ANSWER all of these are hit types tracked in Google Analytics 6. Which of the following could be measured by defining a goal in Google Analytics? the percentage of visits that contain only one page view the percentage of visits that result in a site registration conversion rate the percentage of visits during which visitors spent at least two minutes on the site All of these could be measured by defining a goal in Google Analytics - ANSWER All of these could be measured by defining a goal in Google Analytics 7. Which of the following would prevent destination goal conversions from being recorded? There was a misspelling in the URL of the goal definition. The tracking code is missing from the conversion page. The match type in the goal definition is incorrect. All of these would prevent a destination goal from recording - ANSWER All of these would prevent a destination goal from recording 8. True or False: The order in which filters appear in your view settings matters. False: Filters are no necessarily executed in the order in which they appear. True: Filters are executed in the order in which they appear. - ANSWER True: Filters are executed in the order in which they appear. 9. Which of the following questions can be answered using the goal flow report? Do visitors usually start my conversion process from the first step or somewhere in the middle? All of these can be answered using the goal flow report. Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over? Are there any steps in my conversion process that don't perform well on mobile devices compared to desktop devices? Are there a lot of unexpected exits from a step in the middle of my conversion funnel? - ANSWER All of these can be answered using the goal flow report. 10. True or False: When you share a link to a custom report, you share the data in the report. True. Sharing a link to a custom report shares the data in the report. False. Sharing a link to a custom report only shares a template for the report. - ANSWER False. Sharing a link to a custom report only shares a template for the report. 11. Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand? Last Interaction model First Interaction model Linear model Last Non-Direct Click model - ANSWER First Interaction model 12. The Solutions Gallery allows you to import or share which of the following reporting tools or assets? Goals Segments Custom reports B and C only A, B, and C - ANSWER A, B, and C 13. You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert? Annotations Intelligence Events Real-Time Secondary Dimensions Advanced Segments - ANSWER Intelligence Events 14. In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search? Assisted Conversion Value Conversion Rate First Interaction (Click) Conversions none of these metrics - ANSWER First Interaction (Click) Conversions 15. Your Multi-Channel Funnel reports have no data. What is the most likely reason? You haven't implemented Goals or Ecommerce You haven't enabled demographic data You are not using Google Tag Manager You are not using Content Experiments You haven't set up Goal Funnels - ANSWER You haven't implemented Goals or Ecommerce 16. Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics? Remarketing Interest Categories Demographic reporting B and C only A, B, and C - ANSWER A, B, and C 17. Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign's success? bounce rate session duration pageviews conversion rate - ANSWER conversion rate 18. True or False: Once a view is deleted it cannot be restored. True: Deleted views cannot be restored at any time. False: You have 35 days to restore a view after it is deleted. - ANSWER False: You have 35 days to restore a view after it is deleted. 19. What is the URL parameter that autotagging appends to an AdWords destination URL? userid= _ga= gclid= clickid= utm= - ANSWER gclid= 20. You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign? Email traffic will always appear as referral and cannot be tracked separately Email is default medium in Google Analytics and will automatically appear in your reports Email traffic can be tracked using manual tagging with UTM parameters - ANSWER Email traffic can be tracked using manual tagging with UTM parameters 21. Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics? Custom dimensions Goal tracking Data import Custom channel groupings - ANSWER Data import 22. You can adjust the report sample size in Google Analytics by: adjusting the session timeout control adding a segment to your report any of these actions will adjust the sample size adjusting a control in the reporting interface - ANSWER adjusting a control in the reporting interface 23. Which report would you use to determine the percent of your site traffic that has already been to your site before? Behavior - New vs returning report Behavior - Frequency & Recency report Interests - Affinity categories report All traffic - Referrals report Ecommerce - Sales performance report - ANSWER Behavior - New vs returning report 24. True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics. True: A session is considered a "bounce" if the user views one page of the site and then leaves. False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce. - ANSWER False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce. 25. What analysis tool would you use to analyze the behaviour of new customers vs. returning customers on your website? Real Time reporting Segmentation View filters Multi-channel funnels - ANSWER View filters 26. Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility? Browser All of these dimensions Device Category Language None of these dimensions - ANSWER All of these dimensions 27. Using filters, you can _____ exclude data from a view change how the data looks in your reports All of these answers apply include data in a view - ANSWER All of these answers apply 28. Which of the following are measures of traffic volume? Visits Bounce Rate Margin Time on Site - ANSWER Visits 29. You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up? Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory Create a duplicate view and add a filter: Select "Include only traffic to a subdirectory" from the Filter Type drop down, and specify the subdirectory Create a new web property and add the new tracking code to the pages on the subdirectory - ANSWER Create a duplicate view and add a filter: Select "Include only traffic to a subdirectory" from the Filter Type drop down, and specify the subdirectory 30. Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion? Path Length Time Lag Conversion Value Top Conversion Paths Assisted/Last Interaction Conversions - ANSWER Time Lag 31. Which of the following technologies on your site influence how you implement Analytics? Select all that apply. responsive web design query string parameters All answers are correct Flash and AJAX events server redirects - ANSWER All answers are correct 32. Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand? First Interaction model Linear model Last Non-Direct Click model Last Interaction Model - ANSWER First Interaction model 33. You want to know whether button X is clicked more often than button Y? Which of the following would be more useful? Intelligence Events Annotations Real-Time - ANSWER Events 34. Which of the following should you NOT collect with the Google Analytics commerce JavaScript? product SKU(s) credit card number billing city tax amount purchase amount - ANSWER credit card number 35. Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table? Use a pivot table with two dimensions Apply a table filter Add a primary dimension Add a secondary dimension Sort the table by sessions from highest to lowest - ANSWER Apply a table filter 36. Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)? one account, one property, one view one account, no properties, two views one account, two properties, two views one account, one property, no views - ANSWER one account, two properties, two views 37. For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions. Source, medium, campaign and Ad content Source and Medium Campaign and Ad Content Campaign and medium - ANSWER Source, medium, campaign and Ad content 38. Google Analytics can recognize returning users: Google Analytics cannot recognize returning users on any device on websites, IOS mobile apps, Android mobile apps on websites only on websites, Android mobile apps - ANSWER on websites, IOS mobile apps, Android mobile apps 39. Which of the following are dimensions? Screen resolution Bounce rate Region % new visits - ANSWER Region 40. You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful? Annotations Real-Time Intelligence Alert Secondary Dimensions - ANSWER Real-Time 41. You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select? City and Goal Conversion Rate as a secondary dimension Operating System and City as a secondary dimension Goal Conversion Rate and City as a secondary dimension Anyone of these options - ANSWER Operating System and City as a secondary dimension 42. Which of the following would be valid segment to consider using to analyze traffic pattern in your data? Traffic by marketing channel Traffic by geography Traffic by time of day Traffic by device category All of these answers are correct - ANSWER All of these answers are correct 43. Which of the following metrics shows the number of times your ads were displayed? Clicks CTR Pageviews Visits Impressions - ANSWER Impressions 44. You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to? Annotations Custom Reports Segments Analytics Intelligence Dimension Widening - ANSWER Dimension Widening 45. You should add Analytics tracking code to your site________ At the beginning of your fiscal year only Before documenting business objective After implementation planning During measurement planning - ANSWER After implementation planning 46. Specifying a goal value allows Google Analytics to calculate _______ Revenue per Click Bounce Rate Ecommerce Revenue Average Order Value - ANSWER Revenue per Click 47. What is the purpose of the URL Builder? Using the URL builder is required in order to track Adwords visits To generate URL tracking parameters that need to be appended to an organic search result To generate a URL with tracking parameters To optimize landing page - ANSWER To generate a URL with tracking parameters 48. Your web property is "www.example.com". You set up a URL goal of "/thankyou" and a Match Type of "Begins With". Which of the following URLs will count as goals? Select example.com/thankyou/receipt.php example.com/thankyou.php example.com/thankyou.html All of these would count as goal - ANSWER All of these would count as goal 49. What is the first step of analytics planning? Create your implementation plan Document your technical infrastructure Implement Google Analytics Define your overall measurement plan and business objectives - ANSWER Define your overall measurement plan and business objectives 50. The URL for the homepage of your site is example.com/index. You would like this particular page to appear as "/home" in your pages report. How can this be achieved? Use the Search and replace custom filter on the Request URI field where Search string is ww.example.com/index and replace string is www.example.com/home Use a Search and Replace custom filter on the Request URI field where Search string is "/index" and Replace string is "/home" - ANSWER Use a Search and Replace custom filter on the Request URI field where Search string is "/index" and Replace string is "/home" 51. Which of the following is a session level interaction? Ecommerce transaction Event Pageview Social interaction All of these answers are correct - ANSWER All of these answers are correct 52. Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website? Annotations secondary dimensions Analytics Intelligence Real-Time - ANSWER Real-Time 53. Which of the following would you use to set up a custom alert? Real-Time Conversion Content Intelligence - ANSWER Intelligence 54. Which of the following are possible uses of views within a single Google Analytics account? to look more closely at traffic to a specific part of a site (a page or selection of pages) to track domains that belong to another account to look more closely at traffic to a specific subdomain to limit a users access to a subset of data all of these are possible uses of views - ANSWER all of these are possible uses of views 55. Which of the following are tracked by Site Speed reports? page-load time for a sample of page views on your site how quickly images load how quickly the browser parses a page and makes it available for user interaction button click response time All answers are correct - ANSWER All answers are correct 56. Which of the following is a valid tagged custom campaign example.com? utm_medium=cpc&utm_source=mysearch&utm_campaign-spring&utm_term=backpacks example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1 example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring example.com?utm_medium=referral&utm_source=example&utm_campaign=winter All of these are valid - ANSWER All of these are valid 57. Which of the following is a benefit of using segments in your data analysis? You can compare behavior metrics for groups of users like Converters vs non Converters. You can analyze your users and/or their sessions according to single or multi-session conditions. You can isolate and analyze specific conversion paths using conversion segments. You can permanently modify the data in your view, for example excluding internal or bot traffic. A,B, and C only A,B,C & D - ANSWER A,B, and C only 58. You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded? A) 1 B) 5 C) 2 D) 0 - ANSWER B) 5 59. What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters? View filters Advanced Segments Report filters Custom Dimensions - ANSWER Advanced Segments 60. Which of the following is an advantage of implementing Google Tag Manager? You can add Google Analytics tags to your site without editing site code. You can add AdWords tags to your site without editing site code. You can add non-Google tags to your site without editing site code. You can change configuration values in your mobile app without rebuilding a new binary. All of these answers are correct. - ANSWER All of these answers are correct. 61. Which Analytics API allows you to access your Google Analytics account configuration data? Core Reporting API Embed API Management API You cannot access this data with an API - ANSWER Management API 62. What does the Time Lag report indicate? Time lag between goal completions Lag on the load time of the site Time lag between the original session and a goal completion Time lag between page views in the goal funnel - ANSWER Time lag between the original session and a goal completion 63. Which dimension is not included in the Adwords reporting section of Google Analytics? Bid adjustment Keyword Invalid click Destination URL TrueView Video ad - ANSWER Invalid click 64. A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default? Google Analytics does not keep track of sessions by default The visitor's session expires after 5 minutes of inactivity The visitor's session expires after 30 minutes of inactivity The visitor's session expires once the visitor has exited your site - ANSWER The visitor's session expires after 30 minutes of inactivity 65. You define a Destination URL goal by: creating a new dashboard to report only on the goal page adding the conversion ID to the tracking code on the goal page editing the view Goals and specifying the request URL of the conversion page adding the ecommerce code to the goal page - ANSWER editing the view Goals and specifying the request URL of the conversion page 66. Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination? Session (metric) + Page (dimension) Bounce rate (metric) / Event Action (dimension) Sessions (metric) / city (dimension) All of the above are valid dimension / metric combination - ANSWER All of the above are valid dimension / metric combination 67. When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that: You are possibly targeting the wrong audience who is not as interested in your product The navigation between the second and third steps of the purchase process could be improved You should consider directing traffic through a different entrance point of your goal all of the above - ANSWER all of the above 68. You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals? The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days . You must modify your tracking code to support Smart Goals data collection. You must enable "Smart Goals" in your property settings. The selected Google Analytics account must have at least 500 sessions over the past 30 days. - ANSWER The selected Google Analytics account must have at least 500 sessions over the past 30 days. 69. What is the main purpose of the Mutli-Channel funnel report? To show which goals are bringing in the most revenue To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site To analyze the funnel steps for multiple goals To see which channels resulted in the highest number of