Strategic Marketing Final Assignment

Strategic Marketing Final Assignment © Final Assignment – 2021 | 706 Strategic Marketing 1Qualifi Final Assessment Qualification Qualifi Level 7 Diploma in Strategic Management & Leadership Qualification No (RQF) 6 ...

Strategic Marketing Final Assignment © Final Assignment – 2021 | 706 Strategic Marketing 1Qualifi Final Assessment Qualification Qualifi Level 7 Diploma in Strategic Management & Leadership Qualification No (RQF) 601/5335/0 Unit Name Strategic Marketing Unit Reference 708 No of Credits 15 Credits © Final Assignment – 2021 | 706 Strategic Marketing 2General Instructions  These final assignment must be done Individually or in Groups of Two (max)  This final assignment must be submitted online through EGSM LMS PRESENTATION OF FINAL ASSIGNMENT  You must include a cover page that lists your name, Student ID and the unit number and title.  Number all pages sequentially.  Any published material you refer to must be properly referenced (Harvard Referencing) and included in a reference list at the end of your assignment. FINAL ASSIGNMENT SUBMISSION DEADLINE Due Date: 30 days from the date of course enrolment Weighing: 70% of total assessment LATE ASSIGNMENT SUBMISSION POLICY After your enrolment date, you will have 30 days to complete and submit your final assignment. The assessment submission option will only be available on EGSM LMS Portal for 30 days. If you have not submitted your assessment within 30 days, you will be required to send an email to [email protected] mentioning the reason of non-submission. Late submission penalty may apply. NOTE: The first page of each final assignment must include the following declaration: I certify that this assignment is my own work, based on my personal study and/or research, and that I have acknowledged all material and sources used in the preparation of this assignment whether they be books, articles, reports, lecture notes, any other kind of document, electronic or personal communication. The total word count of this assignment is (please write your assignment word count here). I also certify that the assignment has not previously been submitted for assessment in any other course or at any other time in this Course, unless by negotiation, and that I have not copied in part or whole or otherwise plagiarised the work of other students and/or persons. I have read the policy on plagiarism and understand its implications. Final assignments that do not include the above declaration will not be marked. © Final Assignment – 2021 | 706 Strategic Marketing 3© Final Assignment – 2021 | 706 Strategic Marketing 4Plagiarism and Collusion In submitting the assignment, learner’s must include the above-mentioned declaration confirming that the work submitted for all tasks is their own. The statement should also include the word count. Your assignment will be run through PlagScan (plagiarism detection software) to ensure that the level of plagiarism is under 20%. Plagiarism is a form of cheating, by representing someone else's work as your own or using someone else's work (another student or author) without acknowledging it with a reference. This is a serious breach of the Academic Regulations and will be dealt with accordingly. Plagiarism occurs whenever you do any of the following things without acknowledging the original source:  Copy information from any source (including the study guide, books, newspapers, the internet)  Use another person's concepts or ideas  Summarize or paraphrase another person's work. How do I avoid plagiarism? To ensure you are not plagiarizing, you must acknowledge with a reference whenever you:  use another person's ideas, opinions or theory  include any statistics, graphs or images that have been compiled or created by another person or organization  paraphrase another's written or spoken word © Final Assignment – 2021 | 706 Strategic Marketing 5Referencing A professional approach to work is expected from all learners. Learners must therefore identify and acknowledge ALL sources/methodologies/applications used. The learner must use an appropriate referencing system to achieve this. Marks are not awarded for English proficiency; however, the learner must express ideas clearly and ensure that appropriate terminology is used to convey accuracy in meaning. You are required to use the below mentioned referencing system: The Harvard Referencing System; e.g. 'Smith (1985) listed five key factors' Appendices You may include appendices to support your work, however appendices must only contain additional supporting information, and must be clearly referenced in your assignment. You may also include tables, graphs, diagrams, Gantt chart and flowcharts that support the main report should be incorporated into the back of the assignment report that is submitted. Any published secondary information such as annual reports and company literature, should be referenced in the main text of the assignment, in accordance of Harvard Style Referencing, and referenced at the end of the assignment. Confidentiality Where a learner is using organisational information that deals with sensitive material or issues, they must seek the advice and permission from that organisation about its inclusion. Where confidentiality is an issue, learners are advised to anonymise their assignment report so that it cannot be attributed to that particular organisation. Word Count Policy Learners must comply with the required word count, within a margin of +10%. These rules exclude the index, headings, tables, images, footnotes, appendices and information contained within references and bibliographies. When an assessment task requires learners to produce presentation slides with supporting notes, the word count applies to the supporting notes only. © Final Assignment – 2021 | 706 Strategic Marketing 6Marking and Grades Qualifi uses a standard marking rubric for all assignments, and you can find the details at the end of this document. Unless stated elsewhere, learners must answer all questions in the Final Assignment Structure & Format file available on the EGSM LMS. You are requested to strictly follow the sequence of the marking rubric. Required content for each part of the rubric must be written under its relevant heading. Content found in irrelevant headings will not be considered for grading. Few headings and information are required to be written twice during the sequence of the rubric. If you have not written it twice, it will not be considered for marking. Passing Criteria Students will not be able to pass their course if they have attained an overall passing grade of 40% but less than 50% grade on their final assignment. Students are required to score a minimum of 50% in their final assignment in order to successfully complete their course. © Final Assignment – 2021 | 706 Strategic Marketing 7Assignment Introduction a) Background This section sets the context for the report and provides the (brief) background information required for the reader to understand the report. NOTE: Detailed company background should not be included here. It is best discussed in the body of the report b) Aims/Objectives This tells the reader what the aims/objectives of the report are. It indicates what key questions the report is trying to answer and what it is trying to achieve. Why was it written? c) Scope Tell the reader exactly what areas/ideas are covered in the report. This also helps to explain how the report is organized. Look at your plan and consider your headings and sub-headings. © Final Assignment – 2021 | 706 Strategic Marketing 8Final Assignment Questions Learners may use their own employment context, or that of another organisation with which they are very familiar, to base their assignment. However, in the case that they are not able to do so, please use the below scenario: You are a senior manager, leading the marketing department of an organisation. Your team is responsible for identifying and delivering a marketing plan that supports organisational objectives. © Final Assignment – 2021 | 706 Strategic Marketing 9Task 1 –500 words 1.1: Critically evaluate a range of marketing tools, techniques and principles’ can be deployed to support general organisational strategy, exploration of marketing orientation will be of value here. Summative explore how these techniques impact on marketing planning. Organisational are increasing deploying marketing concepts in many functional areas, in a seamless fashion, to the benefit of the organisation. First we need to identify marketing management Marketing management is the art and science of choosing target markets and getting,keeping, and growing customers through creating, delivering, and communicating superior customer value(module one) We goging to use Sostac analysis as planning model  Situation – where are we now? Our Sales in MEN winter dress is less 30% then last year  Objectives – where do we want to be? Gross over 2020 number with 10%  Strategy – how do we get there? Using the marketing MIX: promotion and to increase the market segment  Tactics – how exactly do we get there? 1.: Keep Adding Something New 2. Separate Yourself from Your Competition © Final Assignment – 2021 | 706 Strategic Marketing 102. Using techniques