Marketing > STUDY GUIDE > London Met - COMPUTING 911253 Assignment Brief. (All)

London Met - COMPUTING 911253 Assignment Brief.

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Unit J/615/2696 International Marketing Level 7 15 Credits Related Qualifications ATHE Level 7 Diploma in Management 603/0629/4 ATHE Level 7 Extended Diploma in Management 603/0630/0 Assignment You have recently joined the marketing team at Kickerco, a company which has been trading nationally for many years. The company would like to start to trade internationally. The company has recruited you because you have worked for organisations which have traded internationally and they want to use your experience and expertise to assist in the development of this area of work. Task 1 – Formal brief The senior management team have asked you to brief them on the implications of international marketing for organisations in general. Write a formal briefing paper for the senior management team to read. In the briefing paper you must:  assess the market research requirements for international marketing  analyse how the business case for international marketing can be justified  assess the risks which must be considered for international marketing. Extension activities: To gain a merit grade you must also: evaluate different methods of international marketing. To gain a distinction grade you must also: analyse the way in which financial and pricing issues may affect international operations. LO1, ACs 1.1, 1.2, 1.3, 1M1, 1D1 Task 2 – Report The senior management team would now like you to use your knowledge and experience of operating in international markets to help them to understand how to develop an international marketing strategy. Write a report for the senior management team. In the report you must:  analyse the features of international markets  evaluate the operational considerations that should be taken into account when developing an international marketing strategy  analyse the characteristics of an international marketing strategy. Extension activities: https://www.coursehero.com/file/76802344/253-Assignment-Briefdoc/ This study resource was shared via Co

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