INTERNET FOR BUSINESS
[ASSIGNMENT 2_INTERNET FOR BUSINESS]
Enabling Plagiarism is the act of assisting or allowing another person to plagiarise or to copy
one’s work; this is not acceptable and is also subject to pena
...
INTERNET FOR BUSINESS
[ASSIGNMENT 2_INTERNET FOR BUSINESS]
Enabling Plagiarism is the act of assisting or allowing another person to plagiarise or to copy
one’s work; this is not acceptable and is also subject to penalty.
Student Signature(s)
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Further information relating to the penalties for plagiarism, which range from a notation on
your student file to expulsion from the University, is contained in RMIT Statute 6.1 Student
Discipline. (See Appendix in Student Guide or consult Turing.)
3 Web Design & Maintenance Plan | RMIT UniversitySemester 3, 2016 [ASSIGNMENT 2_INTERNET FOR BUSINESS]
Table of Contents
Executive Summary 5
Introduction 5
Business Description 6
Business Overview 6
Product Lines 6
Industry Analysis 7
SLEPT 7
Competitor Analysis 9
Target Market 9
Strategy Objective 10
Vision 10
Mission 10
Online Revenue Contribution 11
Strategic Objective 11
Strategies 13
Marketing Strategies 13
E-business channel Strategies 14
Organisational Restructuring 15
Business, service and revenue Models 16
Market and product development 16
Positioning and differentiation strategies 18
Companies Online Value Proposition (OVP): 19
Financial Plan 19
Set-up cost 19
Projected Income Statement 20
Web Design & Maintenance Plan 21
Web Homepage Layout 21
Sitemap 22
Maintenance Plan 22
Physical Threat 22
Digital Threat 22
Conclusion 22
Referent List 23
4 Web Design & Maintenance Plan | RMIT UniversitySemester 3, 2016 [ASSIGNMENT 2_INTERNET FOR BUSINESS]
5 Web Design & Maintenance Plan | RMIT UniversitySemester 3, 2016 [ASSIGNMENT 2_INTERNET FOR BUSINESS]
Executive Summary
In February 20th 2017, customize sneaker company, SneakerLand, will be established based on the
demand of sneaker head in Vietnam as well as around the world about making their shoes unique. The
main transaction model that company use is B2C and the main revenue model is Direct Online sale.
SneakerLand main mission is to provide high quality/creative shoes and accessories relate to shoes
and SneakerLand want to be the most reliable place for sneaker head. Besides providing shoes
customisation service, SneakerLand also offer other services and products: Shoelaces, Shoe Cleaner
Kits (Jason Markk), original socks from big brands (Adidas, Nike, and Puma), customized sneakers
Shoes and cleaning services.
To achieve the success, we do some analysis based on customer perspectives, process, financial and
innovation.
In the Market Analysis, it illustrates that our company has many advantages to develop the business
such as we have less competitors in Vietnam’s market, only KQ Custom, have more services for
customer than the competitor and we do not depend on intermediaries. However, SneakerLand is still
unfamiliar with customer that leads to customers do not completely trust in our service. Moreover we
do not have homepage on Facebook that does not maximize the effectiveness of social-media.
Therefore SneakerLand needs to overcome to succeed.
As SneakerLand is a new entrant, raising brand awareness is important marketing objective of our
company by participating in some events relate to sneaker such as Sneakerfest, Sole Ex. Then,
SneakerLand will run advertisements on social media and providing the promotions when customers
make offer to encourage them for using our service again. In term of Online Revenue Contribution, it
comes from both direct and indirect online sales and most of revenues come from Jason Markk and
customization shoes.
We are not only designing an attractive website with clearly our function on our homepage and
colorful customized shoes ,but SneakerLand also update our website to keep in touch the world trend
and maintain it with several security tools. Beside that we have some online value propositions on our
website that makes us more competitive.
Overall, after analysis market, plan these E-Business strategies and follow them, it is clear that
SneakerLand company will successfully operate in 2017 and the near future.
Introduction
A long time ago, shoes were necessary things of everybody and together with the development of
sports shoes nowadays. In addition, people always have a thought that they must be unique.
Therefore, they are willing to pay more to make their shoes to become creative and special. Based on
this demand of people, our e-business is established, called SneakerLand, which providing sneakers
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